BOB is a L2 chain that lets developers build dApps on Bitcoin it combines Bitcoin’s security with Ethereum’s flexibility.

At BOB, I led the design of the entire product portfolio and the BOB Fusion airdrop campaign, focused on increasing on-chain liquidity and attracting developers. We used a user-centered design approach, testing frequently to ensure every decision met the needs of real users and the community. In addition to UX/UI design, various other assets were created, including pitch decks for VC presentations, conference print materials, social media visuals, animations, and no-code Webflow development for various landing pages.