Transforming Web3 Data
Into User-Friendly
Experiences.

Hi, I'm Jay, a London based UX/UI Designer with 13 years of experience across finance, gaming, rewards, and Web3. Over the past four years, I've focused on designing blockchain products, now enhanced by AI-assisted workflows and context engineering.

Designing the Future at

Selected Work

Lately, I've been partnering with small, agile teams to build web3 projects. I thrive on the rapid pace of shipping user focused products with exceptional visual clarity.

Product Design

BOB / Build on Bitcoin

Design system and product design for a Bitcoin L2 bringing DeFi, NFTs, and stablecoins to Bitcoin.

DeFi Protocol

Khalani Protocol

Cross-chain intent solver network enabling seamless asset transfers and swaps across blockchains.

Perpetual Protocol

PariFi

Perpetual trading protocol on Arbitrum with capital-efficient vault design for leveraged positions.

Coming Soon

Concepts & Experiments

Design Explorations

A collection of experimental designs, concepts, and creative explorations.

Web Development

Web2 Portfolio (Old)

Previous portfolio showcasing web development and design work before transitioning to Web3.

About Me

Having designed interfaces for 13 years, I began working with Web2 clients in gaming, finance, and rewards. Four years ago, I shifted my focus to blockchain products and have since worked across a variety of chains. Over the past four years, I have gained a lot of experience in shipping products with small teams. I'm a tech enthusiast who loves using my free time to upskill, exploring new design software keep up to date with the latest trends and I enjoy sharing what I learn through tutorials on my YouTube channel.

My user-centered design approach focuses on delivering products that meet user needs through a structured and iterative process.

I begin by understanding users and their context through research methods like interviews, surveys, and journey mapping, which inform personas and problem definitions.

From there, I define requirements, prioritize features, and explore solutions. I can use most design software, including creating animations.

Usability testing and feedback ensure an intuitive experience, while close collab with devs maintains the correct focus.

Post-launch, I monitor performance and gather feedback to drive continuous improvement, ensuring my designs align with what the users and the business expect.

Recently, I've integrated context engineering and AI tools into my workflow, which has accelerated my process by 50x. By rapidly testing hypotheses and gathering user feedback in tighter iteration cycles, I can validate design decisions faster than ever before. This allows me to explore more solutions, fail fast on weak ideas, and ship better products in less time.